Our Story
About
BDL.
Black Diamond Labs exists to unlock the untapped potential of minor sports by creating excitement, expanding opportunity, and building sustainable prosperity for athletes, fans, clubs, and communities through intelligent technology.
Meet the Founders
Built by people who know the game.
Nathan Nukunuku
Co-Founder — Vision & Execution
Two decades representing New Zealand with the Black Sox. A dual sportsman who played both softball and rugby into his late 20s. Nathan brings the ideas — and a lifetime of lived experience in grassroots sport — to everything BDL builds.
Katrina Nukunuku
Co-Founder — Heart & Purpose
Katrina is a long time member of the New Zealand White Sox and attended multiple World Championships. Katrina has a lot of success at Club and Regional level in Softball. A keen high school netball player also, Katrina brings the heart to this company. Her passion for community and people shapes the soul of every platform BDL creates.
"Nathan brings the ideas, Katrina brings the heart. Our kids bring the inspiration to do the work — and our passion for sport brings the drive to succeed."
The Name
Why Black Diamond Labs?
Black
Honours the legacy of representing New Zealand — including Nathan's two decades with the Black Sox and the privilege both Nathan and Katrina have had of wearing the black jersey.
Diamond
Celebrates the playing fields around the world that shaped their lives through sport.
Labs
Represents our commitment to continuous research, development, and innovation — creating intelligent technology that helps unlock the untapped potential of minor sports.
Why and How
Our purpose. Our method.
Why?
We want to give back to the sports community that made us into the driven and successful individuals we are. Promoting excellence and being better every day.
How?
Providing innovative platforms that enable sporting organisations and communities to gain market share in the User Digital Space (UDS), to educate and promote to their user bases at varying levels and ultimately, to build a sustainable digital future for sports communities.